The ‘clean home’ trend catching on with California homebuyers

The definition of luxury at home is changing.

In a recent SFGATE article exploring California buyers’ growing interest in whole-home air and water filtration, Arrian Binnings shared what he’s seeing across the Bay Area. These features may not “make or break a sale” yet, but he sees their growth as part of broader longevity and wellness trends shaping what buyers value at home.

“But I am starting to see people say, ‘You know what, to heck with the wine cellar. We don’t need a tasting room. We don’t need a home theater. What we really want is a home gym, space for a sauna and a place for a meditation recovery room.’”

Together, these shifts reflect a broader change in how buyers are thinking about their homes—not just in terms of comfort and luxury, but health, resilience, and longevity.

Read the full article HERE.